People Before Profits: Dow Credit Union’s $2.5 Billion Journey Fueled by Members

Midland, Michigan – As the largest and fastest growing financial institution headquartered in the Great Lakes Bay Region, Dow Credit Union proudly announced it has reached a new milestone of $2.5 billion in assets; a reflection of the trust, loyalty, and growth shared with its more than 83,000 members across all 50 states and 40 countries.

In recognition of this milestone, Dow Credit Union celebrates more than financial growth—it celebrates the families, businesses, employees, and communities whose trust and partnership made this milestone possible.

“Our members’ success is our success,” said Michael Goad, President/CEO of Dow Credit Union. “Reaching $2.5 billion in assets isn’t just a financial milestone—it’s a testament to the trust our members place in us. This strength empowers us to offer great rates, reduce or eliminate fees, and give back in meaningful ways—whether through community support or our Member Giveback Program that puts money back in our members' pockets.”

In January 2025, the credit union returned $18.6 million to members, and since 1980, it has returned more than $313 million—not in points, but in real, tangible money.¹ Products like Preferred Checking can add over $1,000 in extra earnings per year, while competitive loan rates and minimal-to-no fees help members keep more of what they earn.²

Dow Credit Union’s impact goes beyond numbers—it’s felt in the lives of members and employees alike.

Member stories illustrate this impact. Jeremy Gwizdala, owner of Gwizdala Property Management, has been a Dow Credit Union member since his early teens. When the credit union began offering business services, he didn’t hesitate. A recent loan is helping his business expand and support other entrepreneurs launching their own ventures. “It’s a full-circle moment,” he says, “growing our business while helping others grow theirs.” Jeremy is proud to be one of Dow Credit Union’s first business partners and calls the experience “nothing short of amazing—and I’m excited for what’s ahead.”³

Staff also help prevent financial mishaps. In one instance, a woman requested $11,000 in cash to pay a contractor who claimed to need it urgently. The teller supervisor took the time to speak with her directly, gently raising concerns and explaining how scams often work—especially when urgency is used to cloud judgment. Days later, the member returned with the cash still in its box. A postal worker had flagged the destination address as part of a known fraud ring.

“I was about to hand over everything,” the member told staff. “And you were the only ones who noticed. You saw what I didn’t.”

Employee culture is at the heart of Dow Credit Union’s success. Sheila Wright, Chief Human Resources and Marketing Officer, emphasizes that, “Our employees thrive because the organization promotes from within, invests in training, and encourages personal growth—all of this creates a culture that multiplies good from the inside out.”

The credit union also strengthens bonds among staff through monthly team days, giving employees a chance to connect, collaborate, and recharge beyond the demands of the workday.

Dow Credit Union’s mission of being “Multipliers for Good” comes to life through our work—supporting placemaking through arts and cultural events, funding financial literacy programs for youth and those who need it most, backing organizations that serve our vulnerable ALICE populations, fighting food insecurity, and helping nonprofits in whatever way they need. “Each effort is a reflection of our values in action—making a difference where it matters most, and we’re proud to stand alongside our community every step of the way,” said Goad.

National recognition highlights these efforts, with Forbes, Fortune, Newsweek, Investopedia, and Business Insider honoring Dow Credit Union across multiple categories—especially for outstanding member value and care—cementing its reputation as a top destination for savers.⁴

Yet for the team, accolades are secondary to purpose. “Our mission is to be great stewards and deliver a member experience that surprises and delights,” Goad said. “Every member interaction is designed to be simple, secure, and deliver a memorable ‘WOW!’ Our team works together to multiply good—creating ripples of positive impact throughout the communities we serve.”

1. While year-end rebates and rewards occur with great regularity, this credit union benefit is not guaranteed. Not all loan and deposit products are eligible for Member Giveback consideration. Some limitations apply. 
2. Earn 5.12% Annual Percentage Yield (APY) on daily balances up to $20,000 after qualifying activities. Rates subject to change. Earn $1,000+ annually with a monthly balance of $20,000 after qualifying activities. Qualifying monthly activities are based on statement cycles and include a minimum of 15 debit card transactions (ATM transactions not included); a minimum of $900 in qualifying ACH direct deposit; a minimum one account sign in to Online/Mobile Banking; and enrollment in electronic paperless communications (i.e., statements, tax forms, and notices). Some limitations apply.
3. The individual providing this testimonial received no compensation or incentives.
4. Prepress: As Seen In Forbes and Fortune Magazine October 2025 Edition. Newsweek, 12/2024, America’s Best Regional Banks and Credit Unions 2025. Investopedia, 07/10/2025, Best 3-Month CD Rates for July 2025. Business Insider, 09/2025, Best 3-Month CD Rates in September 2025.

About Dow Credit Union 
Dow Credit Union is a not-for-profit financial institution owned by its members and dedicated to being a multiplier for good. Membership is open to all, with members enjoying lower rates on loans, higher rates on deposits, no NSF fees, and convenient anywhere banking backed by advanced security and protection. Headquartered in Midland, Michigan, and serving members nationwide, the credit union has $2.5 billion in assets and more than 83,000 members across all 50 states and in 40 countries. Dow Credit Union offers a full range of financial services—including newly launched Business Accounts and Preferred Checking, an activity-based checking account designed to create more value for members. Recognized as one of America’s Best Regional Banks and Credit Unions for 2025 by Newsweek and multiple times by America’s Credit Unions for top performance in saving members money, Dow Credit Union is celebrated for exceptional member value, community impact, and industry-leading rates. Its reputation for excellence has also been acknowledged by Investopedia and Business Insider for offering some of the nation’s most competitive CD rates. Dow Credit Union is insured by the NCUA and an Equal Housing Opportunity lender. For more information, visit dowcreditunion.org.