Dow Credit Union Partners with Greenlight to Help Parents Raise Financially Smart Kids and Teens

Midland, Michigan — Today, Dow Credit Union launched a partnership with Greenlight^® Financial Technology, Inc. (“Greenlight”) to better serve families and help the next generation build healthy financial futures. Starting today, Dow Credit Union members will have free¹ access to Greenlight’s award-winning family finance app, plus earn 2% Greenlight Savings Reward Bonus², available through the Greenlight for Credit Unions program.

“This partnership represents an important step forward in how we empower families with smarter financial tools,” said Amy Mikolaiczik, Director of Digital Operations at Dow Credit Union. “By combining Greenlight’s expertise in youth financial education with innovative digital services, we’re making it easier for parents and kids to build healthy money habits together—safely, confidently, and in real time.”

91% of kids and teens believe they need financial knowledge and skills to achieve their life goals, and 94% of parents agree.* Still, only 35 states require a personal finance course for students, and teens score an average of 64% on the National Financial Literacy Test, showing a clear gap in financial education that is accessible and effective. Parents also rank personal finance as the #1 most difficult life skill to teach their children with 81% saying they wish they had more financial education tools and resources.**

Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give and spend wisely – all with parental supervision. Using the Greenlight app, parents can quickly send money, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more. Kids get hands-on money management experience, along with access to Greenlight Level Up™, an in-app financial literacy game with a best-in-class curriculum, educational challenges, and rewards.

“At Dow Credit Union, we believe in the power of financial literacy to shape the future of our community,” says Michael Goad, President and CEO at Dow Credit Union. “This initiative reflects our unwavering commitment to empowering the next generation with the skills necessary for financial success and well-being. We are proud to support our young members and their families on this important journey towards financial literacy."

Dow Credit Union members can receive a free† Greenlight subscription by registering through dowcreditunion.org/greenlight and adding their Dow Credit Union account as a funding source.

1. Dow Credit Union members are eligible for the Greenlight SELECT plan at no cost when they connect their Dow Credit Union account as the Greenlight funding source for the entirety of the promotion. Subject to minimum balance requirements and identity verification. Upgrades will result in additional fees. Upon termination of promotion, members will be responsible for associated monthly fees. See terms for details. Offer subject to change and partner participation.
2. Greenlight SELECT plan members may earn 2% cash back on eligible posted purchases each month, subject to Greenlight terms, conditions, eligibility requirements, and account standing criteria. To qualify, the primary Greenlight account must be in good standing and linked to a verified funding account Cash back rewards, reward calculations, eligibility requirements, and program terms are determined and administered by Greenlight and are subject to change or discontinuation at any time without notice. See Greenlight Terms of Service for complete details. Dow Credit Union does not administer, guarantee, or control the Greenlight cash back program.

*Survey insights were collected by Greenlight through a Researchscape survey fielded between March 22 and March 24, 2024, among 2,310 respondents in the U.S., split between kids and teens ages 10-19 and parents of 10-19 year olds.
**Survey insights were collected by Greenlight through a Researchscape survey fielded between February 9-12, 2023, among 1,034 U.S. respondents, all of whom were working parents of 8-18 year olds.

About Greenlight
Greenlight is a family technology company on a mission to help families navigate money and life together. Best known for its debit card and money app for kids and teens, Greenlight has grown into an all-in-one technology platform trusted by over 6.5 million family members. Its suite of products, including the Greenlight app, GPS-enabled safety devices†, and the Greenlight Family Hub, brings together financial tools, scam and fraud protection, real-time safety features, and everyday family management in one connected experience for every stage of life. Greenlight partners with more than 200 leading banks and credit unions to bring its family finance solution to more families through the Greenlight for Banks and Greenlight for Credit Unions.

†Requires mobile data or a WiFi connection, and access to sensory and motion data from cell phone to utilize safety features including family location sharing and driving alerts and reports. Messaging and data rates and other terms may apply.

About Dow Credit Union
Dow Credit Union is a not-for-profit financial institution owned by its members and dedicated to being a multiplier for good. Membership is open to all, with members enjoying lower rates on loans, higher rates on deposits, no NSF fees, and convenient, anywhere banking backed by advanced security and protection. Headquartered in Midland, Michigan, and serving members nationwide, the credit union has over $2.6 billion in assets and nearly 84,000 members across all 50 states and in 40 countries. Dow Credit Union offers a full range of financial services—including recently launched Business Accounts and Preferred Checking, an activity-based checking account designed to create more value for members. Its reputation for excellence has also been acknowledged by Investopedia and Business Insider for offering some of the nation’s most competitive CD rates. Dow Credit Union is insured by the NCUA and an Equal Housing Opportunity lender. For more information, visit dowcreditunion.org.