Dow Credit Union Earns Six Diamond Awards in Record‑Breaking National Competition
April 10, 2026Midland, Michigan – Dow Credit Union was named a six-time Diamond Awards winner in America’s Credit Unions Marketing, PR & Development Council’s annual competition celebrating excellence in credit union marketing. This year marked a record-breaking 1,481 submissions from credit unions across the country.
Dow Credit Union received the following recognition:
- Digital Advertising (Category’s Best) — “Rates That Wow!”
- Email Marketing — “Rates That Wow!”
- Humor and Wit — “90 Days No Pay!”
- Financial Education — “Money on the Move”
- Financial Education — “Piggy Bank Picasso”
- Membership Growth — “Open to All”
America’s Credit Unions Marketing, PR & Development Council recognized the winners of this year’s Diamond Awards as the most effective and innovative marketing campaigns across the credit union industry.
“These Diamond Awards validate what our members already know—Dow Credit Union is doing something different,” said Michael Goad, President and CEO of Dow Credit Union. “From nationally recognized rates to impactful financial education and creative campaigns, our team is focused on helping people thrive. We’re proud of this momentum and even more excited to invite our community to experience it for themselves.”
“The part I’m most proud of is that every idea and every piece of work was created entirely in-house,” said Alayna Gant, Director of Marketing and Community Relations at Dow Credit Union. “There was zero creative agency support—just pure talent, collaboration, and heart from a team that truly believes in our mission and our community.”
That momentum is driven by a deliberate strategy that blends bold creativity with meaningful community connection—ensuring Dow Credit Union’s marketing efforts do more than stand out; they make an impact.
“At Dow Credit Union, marketing is more than a sales tactic—it’s how we show up for our community,” said Sheila Wright, Chief Human Resources and Marketing Officer at Dow Credit Union. “Our campaigns are intentionally woven with our community relations efforts, whether we’re expanding access to financial education, supporting nonprofit events, or reinforcing that membership is open to all. Through bold, creative marketing, we’re able to clearly communicate that we’re here for our community and committed to helping everyone feel welcome and supported.”
To announce the impressive win both internally and to members and the broader community, the Dow Credit Union team channeled their award‑winning creativity into an Office‑inspired video, available to watch HERE.
“We are proud to recognize Dow Credit Union and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions, representing more than 95% of the industry's assets and their more than 145 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to advance, empower, and protect credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 7,000 credit union professionals. For more information, visit americascreditunions.org/councils.