Community Financial Literacy: Money on the Move

On National Financial Awareness Day, Dow Credit Union transformed the Saginaw Transit Authority Plaza into a vibrant financial education hub—removing barriers and meeting people where they are. In partnership with Saginaw Transit Authority Regional Services (STARS), we offered free bus rides and interactive learning experiences to more than 400 transit riders, turning an ordinary transit plaza into a center for empowerment.

The event featured four educational stations covering budgeting basics, credit score fundamentals, checking and savings accounts, and borrowing essentials. Participants collected stamps in custom passports as they visited each station, earning entries for prizes like foldable grocery carts and gift cards. Our goal was simple: make financial literacy accessible, engaging, and practical.

By also sponsoring a Free Ride Day, we eliminated transportation costs as a barrier, allowing riders to attend the event while completing errands. Many returned multiple times to absorb information at their own pace. We distributed more than 400 custom-made financial literacy booklets and offered one-on-one coaching for those seeking deeper guidance. Conversations ranged from opening accounts for children to improving credit scores and planning for major purchases.

The impact extended beyond financial education. One attendee, new to the area and facing hardship, was connected with local resources for housing and food assistance—underscoring the power of community partnerships. This innovative approach demonstrates that financial institutions don’t have to wait for people to walk through their doors. By meeting individuals where they are, we create meaningful connections and lasting impact. Plans are already underway to make this event an annual tradition.

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