Marketing Director Appointed to National Committee

MIDLAND - The Credit Union National Association (CUNA) recently appointed Dow Credit Union's LaShanta Green to its Marketing and Business Development executive committee.

 

"We are very proud to see LaShanta's talents recognized, and we know she will make us prouder still as she represents our credit union on the national stage," Dow Credit Union CEO Michael Goad said.

 

A native Texan, Green has served as the credit union's director of marketing and community relations since relocating to Midland in 2021. During 2022, when the institution simplified its name from Dow Chemical Employees' Credit Union to better reflect its diverse membership, much of the rebrand was helmed by Green.

 

"I have been so proud to see how our new branding is resonating with people," Green said. "Furthermore, we were able to make that shift without diverting any resources or attention from our members and community partners."

 

Green's leadership through the transition attracted national attention, and Green received the CUNA Rising Star Award in March of 2023. The annual award is presented to emerging marketing or business development professionals in the credit union industry whose work demonstrates ongoing and exceptional growth.

 

In her role on the executive committee, Green will work to empower marketing and business development professionals employed by credit unions across the country. This will entail facilitating spaces for the movement's communicators to compare experiences and workshop shared challenges.

 

"Our team has celebrated some incredible accomplishments, and we've learned so much through local collaboration within our Great Lakes Bay Region," Green said. "As member-owned cooperatives, we share goals that are seldom mutually exclusive, so the opportunity to work alongside the most talented professionals in the nation is very exciting."

 

Green hopes the collaboration between credit union professionals will translate to transformational collaboration and communication between credit unions and the communities we serve.

 

"The credit union movement is well positioned to enrich its membership in the coming years," Green said. "It's on us as storytellers to share the available opportunities with the public authentically and accessibly."