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Simplifying and streamlining our name to Dow Credit Union makes sense for us as we celebrate our heritage and ongoing service to Dow while recognizing the broader base of our membership.
The name change will be official on September 15, 2022, but you will begin to see changes throughout the summer months as we transition to our simplified name.
The credit union embarked on a review and update of its brand last Fall and simplifying our name to Dow Credit Union was one of the key conclusions. The board was involved in the discussions and approved the name change at the May 24th meeting.
The name change will have no impact on your membership as an owner of the credit union, and it will not impact any of your accounts.
The new logo for Dow Credit Union is an evolution of the existing one that creates a more welcoming and contemporary identity for the brand while incorporating elements from the previous logo design.
Our cooperative was established in 1937 as Dow Chemical Employees' Credit Union.
We will share information about our new web address (domain) and website soon.
No, we are a separate entity and do not have affiliations with other credit unions.
No, the credit union has always been and will remain 100% member-owned.
Yes, the credit union will remain member-owned.
Our values and commitment to the community will only get stronger. We are proud to serve and invest in the Great Lakes Bay Region.
No, our Staff, Management, and Board of Directors will remain the same.
No, this is not a merger or acquisition. We have chosen to simplify our name to reflect our current broad member base better.